EDDYSTONE_URL is an Android standard for beacons and is detailed in the specification.
Status: This field indicates whether the profile is enabled or not. The field is automatically enabled when you make changes to the dialog box and click Save.
Label: This is the only field that is not propagated to the beacons. It is only for your reference.
Eddystone URL: A compressed URL that, once parsed and decompressed, is directly usable by the client.